Renew Vietnam. It focuses on a veteran that returned to Vietnam to help
remove bombs, mines, and other explosives leftover from the war
Sears Holdings has a longstanding commitment to those who serve
in the military and is privileged to assist the troops and their families
through several military programs and initiatives. Sears Heroes at Home strives to uplift,
assist and honor America’s military families and provides support to military service members, veterans
and their families through joint efforts with various nonprofit organizations.
This year, the Craftsman brand is teaming up with Iraq and Afghanistan Veterans of America
(IAVA), the leading and fastest-growing post-9/11 veteran empowerment organization in America.
Sears is launching two promotions to raise funds for IAVA this summer.
Thanks to member and customer support of the Craftsman brand, the brand will donate $250,000 to IAVA
to empower America’s veterans. And now through July 4, for every new
follower of Craftsman on Instagram, Craftsman will donate an additional $1 to IAVA
(with a minimum donation of $5,000 and maximum of $100,000).
To further support IAVA and returning veterans, the Craftsman brand worked with
We Are the Mighty (WATM), an entertainment and lifestyle media brand for and by the
military community, to release a series of short films illustrating how IAVA empowers
veterans as they transition back to civilian life.
Vishak Sankaran, VP/GM of the Craftsman brand, shared his thoughts on the partnership.
“For the Craftsman brand, it’s an honor and a responsibility to team with IAVA to express
our gratitude to those who have endured so much hardship and sacrifice – all for the greater
good of the country. Hearing these veterans’ stories has been humbling and inspiring, and we
couldn’t be more thankful for their service.”
“The Craftsman brand truly supports our veterans, and IAVA is proud to partner with this patriotic,
iconic American brand,” said Paul Rieckhoff, CEO and founder of IAVA.
“Veterans are an investment, not a charity. The Craftsman brand’s support will allow
IAVA to continue to deliver free services to our members facing transition-related challenges,
such as mental health, education, navigating the Veteran’s Administration, unemployment,
financial or legal struggles, or homelessness.”